Do construction firms need to embrace social media?
The construction industry is getting social in order to reach more homebuyers.
As a result, social media is quickly becoming more prevalent for commercial contractors as well as residential homebuilders.
With social structures in mind, here are just a few ways construction companies just like yours are leveraging social media:
Social Media and the Construction Industry
If you're still using print advertising and onsite advertising to spread the word about your construction company, then it's time to take advantage of social media. The construction industry is already heavily using social media for promotional purposes and so can your company.
According to a recent survey by the Construction Marketing Association, a whopping 97% of construction firms use social media to promote their businesses and share information.
Additionally, the most popular social sites for construction companies are Facebook, Twitter, and Linkedin.
Nearly 90% of the construction companies surveyed said using social media helped increase awareness, website traffic, and sales leads exponentially.
As the following article looks at, if you're wondering how to leverage social media for your home inspection business or other construction-based business, here's how the others are doing it:
Thanks to social sites like Facebook and Twitter, a growing number of construction firms are able to share information on their services and your business can do the same.
Whether you discuss industry topics or post helpful tips for homeowners who are considering building a new home, social media is the perfect way to share information.
For example, if you want to share photos of your current construction site or introduce new members of your construction team, then Facebook is a great social sharing site. You can create a Facebook page for your business and instantly start posting information and photos that help promote your construction company.
The construction industry is all about what you know as well as who you know.
If you want to stay ahead of industry trends while building business contacts, then you need to start networking.
All social sites are great for networking, but when it comes to social networking on a professional level, LinkedIn is the answer.
Construction companies of all kinds are using LinkedIn to showcase their business accomplishments, build relationships with current and potential clients, and connect with colleagues and industry leaders.
Photo Sharing Sites
A picture says a thousand words, especially if you're trying to stand out among the social masses.
Whether you just broke ground at a new construction site or you're putting the finishing touches on a project, photo-sharing sites can help you promote your construction accomplishments.
Both Instagram and Pinterest are effective sites for sharing your company's albums. With these sites, you can essentially create an online portfolio that puts your company's work front and center.
Sharing pictures on social media is a great way to grab the attention of potential customers.
In addition, you can encourage your current followers to share your construction photos with their friends and family, which increases word of mouth advertising.
When you're ready to build a social presence and promote your expertise in the construction niche, use social media as your marketing foundation.
Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including construction and online marketing.
XYZ Reality receives £20m to develop Assisted Reality
Founded in 2017, XYZ Reality aims to "revolutionise" the construction sector with its Engineering-Grade Augmented Reality (AR) solution, Holosite.
Designed to enable an on time and on budget delivery of construction projects, by eliminating building errors, HoloSite has been available to select customers through an early access programme and has already been used on projects totalling a value of over £1.5bn in the last year.
With approximately 98% of construction megaprojects facing cost overruns or delays and 7-11% of project costs being spent on correcting errors, XYZ Reality’s purpose-built integrated AR solution directly addresses these issues.
With its safety certified AR hardhat, cloud platform and in-built proprietary software, Holosite accurately positions high fidelity 3D design models on construction sites, enabling teams to build it right, first time. The technology system has been used on complex construction projects including data centres, pharmaceutical facilities and airports.
This funding will be used to accelerate the company’s ambition of transforming projects by preparing for HoloSite’s commercial launch in the USA and continuing investment in strengthening research and development. The company is also growing its London team to include key hires across technology, manufacturing, sales and marketing.
David Mitchell, Founder and CEO of XYZ Reality, said developing its engineering-Grade AR solution helping construction teams identify errors in real-time is just the start.
"The next phase is Assisted Reality, where our spatial computing technology will have the intelligence to automatically detect and report issues in the field. And ultimately, the goal is builders building from holograms. Our vision of developing world changing products aligns with Octopus Ventures’ mission of investing in companies that are powering the next industrial revolution. We look forward to building history.”
The latest round of funding is led by Octopus Ventures, one of the largest and most active venture investors in Europe, known for its commitment of investing in companies and founders that are changing the world. Octopus Ventures has a strong track record, spanning investment in health, fintech, consumer, B2B software, and deep tech. This includes WaveOptics, one of Octopus Ventures’ early investments in Augmented Reality, which was recently acquired by Snap Inc.
Rebecca Hunt, early-stage investor at Octopus Ventures, said: "We’ve always invested in entrepreneurs leading industry change and XYZ is doing just that. It's solving a massive problem that costs the construction industry billions every year, using its Engineering-Grade Augmented Reality solution to spearhead a shift in the sector’s approach. The founding team of David, Umar and Murray have deep domain and technical expertise, which we believe makes XYZ uniquely placed to drive this transformation.”
XYZ Reality also announces a new partnership with Mace, for the construction of a hyper-scale data centre in Europe. With speed to market being particularly essential for mission critical builds, HoloSite’s AR technology will have a significant role in supporting an accurate and time effective build for Mace, which last week appointed Jon McElroy its new Managing Director for International Technology.
Mace Technical Director, Stephen Henley, said: “Mace has built a reputation of redefining the boundaries of ambition, always bringing efficiency, innovation and responsibility to our projects. With the implementation of XYZ’s groundbreaking AR system, we continue to be committed to delivering projects faster, safer and better than ever before.”
Five years ago, Heather Bellini of Goldman Sachs Research expected virtual and augmented reality to become an $80 billion market by 2025.
But according to new research by global tech market advisory firm ABI Research, nearly 28 million augmented and mixed reality smart glasses will ship in 2026, while the total global AR/MR market will surpass $175 billion in the same year.
"Major tech players across hardware, software, and services look familiar in the consumer space, contributing to strong and consistent overall growth," says Eric Abbruzzese, Research Director for ABI Research. "Those big tech names, with active investment and product ranging from already available, to announced, to all-but-announced, are creating a consumer AR market that will be dynamic and welcoming rather than struggling and immature."